Tanglewood Case Essay Example For Students

Tanglewood Case Essay Tanglewood Case – Assignment #1 (Case 1) – Due Week 2| Objective| The goal of Part 1 is to help you learn more about the basic environmental concerns the Tanglewood Department Store chain is facing. This information will help you to understand how competition, strategy, and culture jointly form the effective development of a selection plan. Assignment Specifics | In this assignment you will be concentrating on staffing quantity and staffing quality strategies for Tanglewood. To begin the assignment, refer to Exhibit 1. 7 in the textbook. You will see that the Exhibit indicates a series of strategic staffing decisions: nine pertaining to staffing levels and four pertaining to staffing quality. Donald Penchiala, the Director of Staffing Services, is interested in your opinions about each of these decisions as each pertains to Tanglewood. Review the textbook material that discusses these thirteen decisions, and the material you have read about Tanglewood. Then consider each of the decisions and indicate which way you think Tanglewood should position itself along the continuum and why. We will write a custom essay on Tanglewood Case specifically for you for only $16.38 $13.9/page Order now For example, the first decision is to develop or acquire talent. Indicate whether you think it is best for Tanglewood to focus more on acquiring talent internally or externally, and explain why. Repeat this process for each of the 13 staffing level and staffing quality dimensions. Grading| 100 points possible * Case Description/Introduction (5 points) * Identification of business strategy/goals (20 points) * Discussion of 13 Strategic Staffing Decisions (65 points, 5 points each) * Conclusion/Summary (5 points) Format/Paper Quality (5 points) Tanglewood Case – Assignment #2 (Case 3) – Due Week 4| Objective| Recruiting is the first stage in which organizational plans for staffing come into contact with the labor market for employees. Before making any new recruiting effort, an organization needs to carefully consider the methods available and balance out the costs of each method with the organization’s needs. Part 3 provides an opportunity to see how staffing mana gers develop plans for recruiting efforts. You will develop a recruiting strategy and a recruiting guide for the store associate job. The case also demonstrates how you can use organizational data to determine what the best methods for recruiting are. Finally, you will have an opportunity to develop various forms of recruiting messages that will encourage individuals to apply for jobs as sales associates at Tanglewood. Assignment Specifics | Analyze the information from the recruiting data and prepare a report showing the results of the analysis for your director. 1. Start by developing a recruitment guide like that shown in Exhibit 5. 3 in the textbook. Note that the current situation differs from the example provided in the book because there is no specific timeline for hiring; this is a continuous recruiting effort because even as positions are being filled, new positions are becoming available. It is also different because Tanglewood does not have a specific list of minimal educational requirements as qualifications. 2. Describe the best â€Å"targets† for your recruiting efforts by considering the job and organizational context. Evaluate the various methods of recruiting in terms of whether they seem more like â€Å"open† or â€Å"targeted† recruiting, using the information in the book to help you make this decision. If some methods seem more â€Å"targeted,† whom do you think they target? 3. For each division use the data tables provided in Appendix B to estimate how each method fares in terms of yields and costs. Provide a one-page summary of the essential results of the various data tables you have been provided. . Northern Oregon has suggested that the other divisions of the company use a policy of using kiosks and staffing agencies rather than using the more â€Å"touchy-feely† method of relying on referrals. Does this division have a point? What would the effect of other regions increasing their use of external hiring be? 5. Tanglewood’s top management is highly committed to improving customer service quality, and proposes that simply finding the cheapest way to hire is not sufficient. .u74537706fdb34a7dc53f63ca00fc03aa , .u74537706fdb34a7dc53f63ca00fc03aa .postImageUrl , .u74537706fdb34a7dc53f63ca00fc03aa .centered-text-area { min-height: 80px; position: relative; } .u74537706fdb34a7dc53f63ca00fc03aa , .u74537706fdb34a7dc53f63ca00fc03aa:hover , .u74537706fdb34a7dc53f63ca00fc03aa:visited , .u74537706fdb34a7dc53f63ca00fc03aa:active { border:0!important; } .u74537706fdb34a7dc53f63ca00fc03aa .clearfix:after { content: ""; display: table; clear: both; } .u74537706fdb34a7dc53f63ca00fc03aa { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u74537706fdb34a7dc53f63ca00fc03aa:active , .u74537706fdb34a7dc53f63ca00fc03aa:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u74537706fdb34a7dc53f63ca00fc03aa .centered-text-area { width: 100%; position: relative ; } .u74537706fdb34a7dc53f63ca00fc03aa .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u74537706fdb34a7dc53f63ca00fc03aa .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u74537706fdb34a7dc53f63ca00fc03aa .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u74537706fdb34a7dc53f63ca00fc03aa:hover .ctaButton { background-color: #34495E!important; } .u74537706fdb34a7dc53f63ca00fc03aa .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u74537706fdb34a7dc53f63ca00fc03aa .u74537706fdb34a7dc53f63ca00fc03aa-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u74537706fdb34a7dc53f63ca00fc03aa:after { content: ""; display: block; clear: both; } READ: can free trade and environmental protection coexis EssayBesides costs and retention, what other measures of employee performance would be good â€Å"bottom line† metrics for the quality of a recruiting method? How might the managerial focus groups’ concerns fit with these alternative considerations? 6. The question of realism in the recruitment policy has been raised in focus groups. Write one paragraph proposals for targeted, realistic, and branded recruiting messages for Tanglewood’s customer store associate positions. What are the traditional arguments for and against using realistic recruiting policies? Grading| 20 points possible * Case Descriptio n/Introduction (5 points) * Development of a Recruitment Guide (10 points) * Describe the best â€Å"targets† for their recruiting efforts by considering the job and organizational context (20 points) * Estimate how each method fares in terms of yields and costs (20 points) * Northern Oregon’s suggestion for other divisions (20 points) * Other measures of employee performance that might be good â€Å"bottom line† metrics for the quality of a recruiting method and how the managerial focus groups’ concerns might fit ith these alternative considerations (20 points) * One paragraph proposals for targeted, realistic, and branded recruiting messages for Tanglewood’s customer store associate positions (20 points) * Conclusion (5 points)

Free Essays on St. Thomas Aquinas’ First Two Ways in Proving the Existence of God

St. Thomas Aquinas’ First Two Ways in Proving the Existence of God It is my view that God exists, and I think that Aquinas’ first two ways presents a successful argument for the existence of God. No doubt, the arguments have weak points which are subjected to criticism but nonetheless, in my opinion, these propositions by Aquinas do indeed accomplish their purpose in establishing the existence of a Greatest Conceivable Being that is the unmoved mover and uncaused cause. I believe that this ultimate Being is unchanging and started the universe, time and all matter and concepts of existence. In my view, this Being is what we understand to be God. St. Thomas Aquinas recognized that there were some people who doubted the existence of God because, to them, logic did not allow for or explain God’s existence. His first two ways are two proofs based on logic and observation of nature in proving God’s existence to those who could not accept or believe God on faith alone. Aquinas’ first way is based on motion. He calls it the most obvious way. This first argument, the Argument from Motion, tries to prove the existence of God as the first mover which is unmoved. Now, it is certain as a matter of sense-observation that some things in this world are in motion. Whatever is in motion, Aquinas states, is moved by something else. Aquinas then defines one type of motion as the reduction of something from potentiality to actuality, and says that nothing can make this movement except by something that is already in actuality in the same respect as the first object is in potentiality. For example, something which is actually hot, like fire, makes something which is potentially hot, like wood, to be actually hot. In this way the fire moves and alters the wood. Now, it is not possible for the same thing to be, at the same time and same respect, in actuality and in... Free Essays on St. Thomas Aquinas’ First Two Ways in Proving the Existence of God Free Essays on St. Thomas Aquinas’ First Two Ways in Proving the Existence of God St. Thomas Aquinas’ First Two Ways in Proving the Existence of God It is my view that God exists, and I think that Aquinas’ first two ways presents a successful argument for the existence of God. No doubt, the arguments have weak points which are subjected to criticism but nonetheless, in my opinion, these propositions by Aquinas do indeed accomplish their purpose in establishing the existence of a Greatest Conceivable Being that is the unmoved mover and uncaused cause. I believe that this ultimate Being is unchanging and started the universe, time and all matter and concepts of existence. In my view, this Being is what we understand to be God. St. Thomas Aquinas recognized that there were some people who doubted the existence of God because, to them, logic did not allow for or explain God’s existence. His first two ways are two proofs based on logic and observation of nature in proving God’s existence to those who could not accept or believe God on faith alone. Aquinas’ first way is based on motion. He calls it the most obvious way. This first argument, the Argument from Motion, tries to prove the existence of God as the first mover which is unmoved. Now, it is certain as a matter of sense-observation that some things in this world are in motion. Whatever is in motion, Aquinas states, is moved by something else. Aquinas then defines one type of motion as the reduction of something from potentiality to actuality, and says that nothing can make this movement except by something that is already in actuality in the same respect as the first object is in potentiality. For example, something which is actually hot, like fire, makes something which is potentially hot, like wood, to be actually hot. In this way the fire moves and alters the wood. Now, it is not possible for the same thing to be, at the same time and same respect, in actuality and in...

Acceptance of Differences

It is clear that America would like all of its citizens and residents to learn to accept differences between people.   As an example, the philosophy of teaching students with disabilities has been changing.   Separated from regular students at first, they must now be moved into classrooms with the rest.   In these classrooms, regular students learn to respect those who are different from themselves and students with disabilities improve their social skills (Ripley, 1997). At the same time, business organizations of America are required to learn diversity management.   At the governmental level, we now have the first black president in the White House.   However, as soon as President Barack Obama stepped into the White House he had to state that America is not an enemy of Muslims. Seeing that there was a need for the American president to make that statement reveals that our nation still needs to accept differences between people based on religion.    To support AmericaAmericans in accepting these differences, the government is required to change its political framing with regard to the Muslim world.   It is a known fact that political framing reflects through the media.   The government should work with the media to further resolve the misunderstandings between America and Muslims.   Americans are, after all, tired of wars. Response to Classmate’s Post: Your responses are all positive, and I agree that it is essential to applaud our nation for the leaps it has taken forward to end racism.   All the same, you have failed to answer the Muslim question that President Obama addressed during his first month in office.   I appreciated that you mentioned the role of media in ending stereotyping and supporting people in the acceptance of difference.   Yet, I cannot deny the fact that our nation needs to take greater leaps forward not only to become fully accepting of differences between people but also to become a model for other societies working on eradicating problems related to racism. References Ripley, S. (1997, Jul). Collaboration between General and Special Education Teachers. ERIC Digest.

Proactiv advertisment Analysis Term Paper Example | Topics and Well Written Essays - 1000 words

Proactiv advertisment Analysis - Term Paper Example Other items that are in the website are different success stories, information about acne, acne-related health information, customer service and other online connections [Facebook, Twitter, Pin us, YouTube and Google Plus] that are linked to the website. The general public forms the target audience. The types of pictures that are in the advertisement are those of people who have used Proactiv and had their acne disappear and those of active members. These factors help the advertisement being analyzed by making them more popular and readily accessible (Proactiv, 1). In particular, the advertisement is a marketing strategy which focuses on the effective of Proactiv as the most appropriate solution for treating acne. The advertisement features Katheryn Elizabeth [who is better known by her stage name, Katy Perry] giving her testimony of her struggle with acne, until she tried using Proactiv. Proactiv not only helped her get rid of acne, but also gave her a smooth skin and a subsequently high self-esteem. There are elements in the advertisement which makes someone want to buy the product. One of the elements is the very ingredients which make up Proactiv. Particularly, Proactiv contains micro-crystal medicine which penetrates the skin to open up skin spores, so as to give the user a smooth and healthier skin. The same advertisement has also used strong rhetorical devices, especially, logos, pathos and ethos. The strongest of these rhetorical devices is the use of pathos: Katy Perry, a celebrity, singer, songwriter, actress, philanthropist and businesswoman is a woman of great renown and is therefore a person of great appeal and persuasion. This fact is underscored by Perry presenting herself as a person who had a problem with acne, to the point that the problem gnawed away at self-esteem. The strength of the matter at hand is that all people can testify of Perry’s now smooth skin and blossoming career as a celebrity and as someone whose celebrity status has been occasioned by a heightened self-esteem. This is presented in a matter-of-fact manner which makes people to identify with Perry and to get easily persuaded with the notion that if Proactiv made it work for Perry, then trying it out will be not a foolish, but an expedient venture (Proactiv, 1). Another form of rhetorical analysis which has been used to persuade both potential and prospective clients is the use of pathos [the audience’s passions and emotions]. The depiction of Perry as performing before large audiences at different times, vivaciously also reinforces the emotional appeal of the audience. Again, the use of Perry, a well-known celebrity to speak up-close and candid on her struggle with acne, her conquering over acne through the use of Proactiv and the picturesque depiction of Perry and Perry’s face are all elements which appeal to the target audience’s emotions. In a similar wavelength, the fact that a lady who was struggling with acne should per form before an exhilarated and ecstatic crowd full of lover for her physical appeal is a matter that immediately awakens the emotions and resolve of those who may be struggling with acne and pimples. In another wavelength, logos is also seen as another element which compels the audience towards believing in the crux of the message. The advertisement is made in a way which instills logical appeal and stimulates logical appeal. This is done at two levels in the advertisement. The first level of advertisement exists at the surface level, in the sense of being superficial and less concerned about divulging the actual truth of the matter.

MARKETING Essay Example | Topics and Well Written Essays - 250 words - 3

MARKETING - Essay Example ith only Apple products and hence the sales people are equipped with knowledge about the company products and this brings about customer satisfaction. In order to retain its customers, Apple continues to design and unveil new products like computer, iPods and iPhones among others (Schneiders, 14). Branding has to do with having desirable products, ideas, manifestos among other things and not solely about the name or logo of the company. Apple has adopted the emotion branding where it aims to connect with the emotions of the customers which emphasizes that their products are not just for physical but also emotional gratification. It has succeeded in this through having Apple Brand Personality where customers express their imagination, aspirations and dreams when using Apple products (Schneiders, 33). This explores issues of pricing, architecture, consistency among other issues that the company holds of value. In Apple, their value strategies mainly revolve around the monolithic architecture of all their products in such a way that they are recognizable by anyone. They have also ensured consistency of the products they make and especially the computer quality and technological desirability. Compared to other companies that are competitors of Apple, this company’s product prices are fair and match the quality of their products (Schneiders,

Death and Regeneration in Walt Whitmans Poem, When Lilacs Last In The

Death and Regeneration in Walt Whitman's Poem, When Lilacs Last In The Dooryard Bloom'd Whitman in 1865 wrote an elegy for President Lincoln entitled "When Lilacs Last in the Dooryard Bloom'd." The "Lilacs" elegy is an outpouring of the deep sense of loss that Whitman felt after the assassination of President Abraham Lincoln. The President's death was a great shock to the poet; it overwhelmed him in a very personal way. Whitman recognized Lincoln's excellence and importance. When Whitman first heard of the assassination, it was the spring of the year and the lilacs were in bloom. The poem is heavily symbolic. In this first section, Whitman introduces two of the three central symbols used in development. The poet appears in company with the "Lilac blooming" and the "drooping star." The lilac represents love as well as resurrection and rebirth. The star symbolizes the slain Abraham Lincoln and comes to symbolize, also, the poet's heavy grief for him. The star, or Lincoln, once celestial and shining like a strong guide to those beneath it, has now "droop'd early." Lincoln i...

Fashion Cycle

What is the fashion cycle? Fashion cycle – a period of time or life span during which the fashion exists, moving through the five stages from introduction through obsolescence. – When a customer purchases and wears a certain style, that style is considered accepted. The acceptance leads to the style becoming a fashion! Fashions do not always survive from year to year GOAL: The ability to gauge the timeliness or occurrence at the right time, of a fashion is critical in the development and marketing of fashion products. Stages of the Fashion Cycle Fashion moves through different stages during its cycle of existence.Not only design but special features also go through a cycle such as color, texture, and fabric Introduction Stage Designs first previewed during fashion weeks at the major design centers New styles, colors, or textures are introduced – begin an upward slope Limited number of people accept them Fashion leaders wear the styles Offered at high prices and p roduced in small quantities. Rise Stage Manufacturers who copy designer clothes will reproduce the styles as apparel that costs less by using less expensive fabrics or minimal detail. In the initial incline, fashions are accepted by more people because they can afford hem.Mass Production reduces the price of the fashion, and more sales result Peak Stage Top of the hill Fashion is at its most popular and accepted stage. Mass production but prices are not necessarily low, prices vary at this stage It can survive longer if the fashion becomes a classic. Updating or adding new details of design, color, or texture to the look can keep it in the peak stage. Decline Stage Consumer demand is decreasing, going down the slope. Fashion items available have saturated the market. People do not want to pay a high price. Fashion retailers mark down the rice of merchandise.Obsolescence Stage The end of the fashion cycle, the bottom of the hill Consumers are no longer interested in the fashion and f ind new looks. Price of the fashion product may be low at this point, but consumers may not buy the product. Fashion-cycle Life Span All fashions follow the life-cycle pattern, but it varies with each fashion. Very difficult for fashion marketers to predict the life span The length of time is determined by the consumer's willingness to accept the fashion. Fashion Movement Fashion movement – the ongoing motion of fashions moving through the cushion cycle.Economic and social factors influence consumer interest in fashion. New fibers and fabrics Advertising techniques can cause consumers to change in fashion. Budget Fashion for Bargain Hunters Budget brands include Joe Fresh, Walter, and Sellers, as well as Maroons and Old Navy. These stores have done a good Job of challenging the fashion cycle and offer fashion that would be classified more at the peak area of the cycle. However, before Jumping into a budget buy keep in mind the quality aspect, budget items aren't always made o f the nicest fabrics or constructed ell, so don't buy anything budget that you want to last.Moderate Fashion for the Masses Moderate falls under the beginning of the name brand category, stores that offer at the Moderate price point have seemed to explode on the scene recently, possibly in an attempt to appeal to a wider market. This category is a little harder to define and usually includes stores like the Gap, RAW & Co, and Smart Set; They carry fashion that is appealing to a mass market, they feature fashions in the â€Å"peak† section and basics. The quality in this category improves somewhat but not greatly from some of the Budget lines.These stores are definitely popular as they are affordable to a wide variety of consumers, and don't come with the stigma of being a budget retailer. Better Merchandise for the Brand-conscious Better merchandise falls into the peak section of the fashion cycle but can also be found in the fashion forward Rise section; items here are begin ning to enter higher fashion. Garments are constructed with more natural fibers, more attention has been paid to the fit, and garment details like buttons, beads, and special stitching are of a better quality.Lines of this nature pour ore money into advertising and have a high value for brand identity, lines like Lactose, Jones New York and Lucky Brand Shares fall into this category. People spend money on these lines based on a mixture of brand loyalty and prestige, they have cost the consumer a more than average amount of money for the item and the tag says it all. Bridge Apparel for Lovers of Contemporary Designer Labels Bridge apparel is another booming section of the fashion industry; it is the attainable designer merchandise that keeps on trend.Usually provide the quality, style and cut of a designer item without the couture price tag. This fashion includes designer merchandise that couture labels have created in the form of secondary lines which mimic their current collections at a smaller price, by way of using less expensive materials and add ones. Lines of this category include Marc By Marc Jacobs, DENY, Ralph Lauren Classics, and Perry Ellis Portfolio.Other designers who don't produce couture can also fit into this category, they directly produce garments to the requirements of this section and they include labels like lisle, By Malone Berger, and Tara Jargon. These designers can be classified as â€Å"Contemporary' their lines are not serially categorized by their price point but by their fashion forward nature. This class of fashion is aimed at women who are style conscious and are looking for high quality apparel; contemporary lines are a combination of classic and trend making them wearable for years to come.Quality is still a priority in these lines, and the cut of the garment is at its best form in terms of standard sizing. Silhouettes, color palettes and general styling reflect their couture counterparts in these collections and while they ma y not be the original couture pieces, they are more functional and wearable for everyday life. Designer Haute Couture Fashion – the Creme De la Creme Designer Couture is every woman's dream; it comes with a certain prestige due to its limited availability and the limited amount of people who can afford it.Designer merchandise is carefully constructed of the finest materials and provides the wearer with a custom fitted, high quality investment garment that is sure to last them a lifetime (providing they don't fluctuate in size). However; these pieces come with a hefty price tag that can soar upwards of hundreds of thousands of dollars, and maintaining a constant body size for the rest of your life is an almost impossible task. Designers of this category include YES, Christian Dior, Christian Laconic, and Viviane Westwood to name a few.So realistically we can admire their designs from afar and wait until the â€Å"trickle down effect† takes over the ready to wear collect ions. Leading the Fashion Way Fashion leaders – the trendsetters, or individuals who are the first to wear new styles, after which the fashion is adopted by the general public. May be high profile people who get media attention. Used to be royalty or the very wealthy, but now they are media celebrities. Theories of FashionMovement Trickle-Down Theory Trickle-Up Theory Trickle-Across Theory Each theory focuses on a different set of fashion leaders Trickle-Down Theory A hypothesis that states the movement of fashion starts at the top with consumers of higher socioeconomic status and moves down to the general public. The oldest and most accepted theory of fashion change Trickle-Up Theory A hypothesis that states the movement of fashion starts with consumers on lower-income levels ad then moves to consumers with higher incomes. Athletic Apparel Style – during the sass and sass Hair Style – â€Å"Beetles†, Punk StyleTrickle-Across Theory A hypothesis stating t hat fashion acceptance begins among several socioeconomic classes at the same time, because there are fashion leaders in all groups. Elements of Design When you describe something you see, you use words that tell about the lines, shapes, colors, textures, and spaces. Line Lines can be horizontal, vertical, dotted, gig-gag, curved, straight, diagonal, bold, or fine. Lines can show direction, lead the eye, outline an object, divide a space, and communicate a feeling or emotion. Shape Shapes are made by connecting lines. Circle, square, triangle, and freedom are words used to identify shapes.Look at the objects around you and describe their basic shapes. Are they one shape, or are they a combination of many shapes? After doing this several times, you will begin to understand what shape really is. Line creates two dimensional or flat shapes. When shapes are three dimensional, we call them forms. A circle is a shape; a ball is a form. A square is a shape; a cube is a form. A drawing is a flat shape; a sculpture is a three-dimensional form. Color Color is described with the words hue, value, and intensity. Hue refers to the name of the color?red or blue, for example. Value tells the lightness or darkness of a hue.Intensity refers to the brightness or dullness of a hue. You can use a color wheel and learn how colors work together. Texture Texture is the surface quality of an item. It's how something feels when touched, or looks like it would feel if touched. Sandpaper is rough. Velvet is smooth. A drawing of a tree stump could show rough outer bark and a smooth inner surface. Search for ways to add texture to your projects. Texture adds variety and interest. Space Space refers to the area that a shape or form occupies. It also refers to the background against which we see the shape or form. Space can be defined as positive and negative.The positive space of a design is the filled space in the design?often it is the shapes that make up the design. Negative space is th e background. The negative space in design is as important as the positive area. Rhythm You have felt rhythm in music. Rhythm is also a part of things you see. It allows the eye to move from one part of a design to another part. Rhythm can be created by: Repeating a color, shape, texture, line, or space when designing. Varying the size of objects, shapes, or lines in sequence (small to large). Using a progression of colors from tints to shades (light blue to dark lull). Ђ Shifting from one hue to a neighboring hue (yellow to yellow-orange to orange to red-orange to red). Principles of Design Some combinations of design elements (line, shape, color, texture, and space) work better than others. Here are some guidelines to help you understand why some combinations work and others do not work as well. These guidelines?rhythm, proportion, emphasis, balance, and unity? are the principles of design. Proportion Proportion refers to the relationship between one part of a design and anoth er part or to the whole design. It is a comparison of sizes, shapes, and quantities.For example, the relationship between the vertical and horizontal measurements of a wall hanging may be pleasing because the unequal lengths produce an interesting contrast. Emphasis Every design needs an accent?a point of interest. Emphasis is the quality that draws your attention to a certain part of a design first. There are several ways to create emphasis: Use a contrasting color. Use a different or unusual line. Make a shape very large or very small. Use a different shape. Use plain background space. Balance Balance gives a feeling of stability. There are three types of balance.Symmetrical, or formal balance, is the simplest kind. An item that is symmetrically balanced is the same on both sides. Our bodies are an example of formal balance. If you draw an imaginary line from your head to your toes dividing your body in half, you will be pretty much the same on both sides. Designs that have a radi al balance have a center point. A tire, pizza, and a daisy flower are all examples of design with radial balance. When you look through a kaleidoscope, everything you see has a radial balance. Asymmetrical balance creates a feeling of equal weight on both sides, even though the sides do not look the same.Asymmetrical designs also are called informal designs because they suggest movement and spontaneity. Asymmetrical balance is the hardest type of balance to achieve and often takes experimenting or moving elements around until balance is achieved. Unity When things look right together, you have created unity or harmony. Lines and shapes that repeat each other show unity (curved lines with curved shapes). Colors that have a common hue are harmonious. Textures that have a similar feel add to unity. But too much uniformity sometimes can be boring. At the same time, too much variety destroys unity.