Acceptance of Differences

It is clear that America would like all of its citizens and residents to learn to accept differences between people.   As an example, the philosophy of teaching students with disabilities has been changing.   Separated from regular students at first, they must now be moved into classrooms with the rest.   In these classrooms, regular students learn to respect those who are different from themselves and students with disabilities improve their social skills (Ripley, 1997). At the same time, business organizations of America are required to learn diversity management.   At the governmental level, we now have the first black president in the White House.   However, as soon as President Barack Obama stepped into the White House he had to state that America is not an enemy of Muslims. Seeing that there was a need for the American president to make that statement reveals that our nation still needs to accept differences between people based on religion.    To support AmericaAmericans in accepting these differences, the government is required to change its political framing with regard to the Muslim world.   It is a known fact that political framing reflects through the media.   The government should work with the media to further resolve the misunderstandings between America and Muslims.   Americans are, after all, tired of wars. Response to Classmate’s Post: Your responses are all positive, and I agree that it is essential to applaud our nation for the leaps it has taken forward to end racism.   All the same, you have failed to answer the Muslim question that President Obama addressed during his first month in office.   I appreciated that you mentioned the role of media in ending stereotyping and supporting people in the acceptance of difference.   Yet, I cannot deny the fact that our nation needs to take greater leaps forward not only to become fully accepting of differences between people but also to become a model for other societies working on eradicating problems related to racism. References Ripley, S. (1997, Jul). Collaboration between General and Special Education Teachers. ERIC Digest.

Proactiv advertisment Analysis Term Paper Example | Topics and Well Written Essays - 1000 words

Proactiv advertisment Analysis - Term Paper Example Other items that are in the website are different success stories, information about acne, acne-related health information, customer service and other online connections [Facebook, Twitter, Pin us, YouTube and Google Plus] that are linked to the website. The general public forms the target audience. The types of pictures that are in the advertisement are those of people who have used Proactiv and had their acne disappear and those of active members. These factors help the advertisement being analyzed by making them more popular and readily accessible (Proactiv, 1). In particular, the advertisement is a marketing strategy which focuses on the effective of Proactiv as the most appropriate solution for treating acne. The advertisement features Katheryn Elizabeth [who is better known by her stage name, Katy Perry] giving her testimony of her struggle with acne, until she tried using Proactiv. Proactiv not only helped her get rid of acne, but also gave her a smooth skin and a subsequently high self-esteem. There are elements in the advertisement which makes someone want to buy the product. One of the elements is the very ingredients which make up Proactiv. Particularly, Proactiv contains micro-crystal medicine which penetrates the skin to open up skin spores, so as to give the user a smooth and healthier skin. The same advertisement has also used strong rhetorical devices, especially, logos, pathos and ethos. The strongest of these rhetorical devices is the use of pathos: Katy Perry, a celebrity, singer, songwriter, actress, philanthropist and businesswoman is a woman of great renown and is therefore a person of great appeal and persuasion. This fact is underscored by Perry presenting herself as a person who had a problem with acne, to the point that the problem gnawed away at self-esteem. The strength of the matter at hand is that all people can testify of Perry’s now smooth skin and blossoming career as a celebrity and as someone whose celebrity status has been occasioned by a heightened self-esteem. This is presented in a matter-of-fact manner which makes people to identify with Perry and to get easily persuaded with the notion that if Proactiv made it work for Perry, then trying it out will be not a foolish, but an expedient venture (Proactiv, 1). Another form of rhetorical analysis which has been used to persuade both potential and prospective clients is the use of pathos [the audience’s passions and emotions]. The depiction of Perry as performing before large audiences at different times, vivaciously also reinforces the emotional appeal of the audience. Again, the use of Perry, a well-known celebrity to speak up-close and candid on her struggle with acne, her conquering over acne through the use of Proactiv and the picturesque depiction of Perry and Perry’s face are all elements which appeal to the target audience’s emotions. In a similar wavelength, the fact that a lady who was struggling with acne should per form before an exhilarated and ecstatic crowd full of lover for her physical appeal is a matter that immediately awakens the emotions and resolve of those who may be struggling with acne and pimples. In another wavelength, logos is also seen as another element which compels the audience towards believing in the crux of the message. The advertisement is made in a way which instills logical appeal and stimulates logical appeal. This is done at two levels in the advertisement. The first level of advertisement exists at the surface level, in the sense of being superficial and less concerned about divulging the actual truth of the matter.

MARKETING Essay Example | Topics and Well Written Essays - 250 words - 3

MARKETING - Essay Example ith only Apple products and hence the sales people are equipped with knowledge about the company products and this brings about customer satisfaction. In order to retain its customers, Apple continues to design and unveil new products like computer, iPods and iPhones among others (Schneiders, 14). Branding has to do with having desirable products, ideas, manifestos among other things and not solely about the name or logo of the company. Apple has adopted the emotion branding where it aims to connect with the emotions of the customers which emphasizes that their products are not just for physical but also emotional gratification. It has succeeded in this through having Apple Brand Personality where customers express their imagination, aspirations and dreams when using Apple products (Schneiders, 33). This explores issues of pricing, architecture, consistency among other issues that the company holds of value. In Apple, their value strategies mainly revolve around the monolithic architecture of all their products in such a way that they are recognizable by anyone. They have also ensured consistency of the products they make and especially the computer quality and technological desirability. Compared to other companies that are competitors of Apple, this company’s product prices are fair and match the quality of their products (Schneiders,